TIPS AND IDEAS
How To Build Your Next Salon or Renovate Your Existing Salon
There are many good and valid reasons why a salon should
periodically remodel not only the decor, but the salon
equipment as well.
A SALON'S IMAGE IS IMPORTANT
Remodeling tells clients that you realize your image is
important to them. But, more importantly, a sharp looking
salon gives you credibility when you tell them how
important appearance is to their image.
REMODELING IMPROVES MORALE
It improves your clients' morale because they feel better
about themselves just getting a great look from an up-to-date
salon. But, if your salon decor is outdated, it may give
clients the impression your styling/cutting techniques are
also. Remodeling also improves employee morale. A great
looking salon not only helps retain staff and lowers
turnover, it makes it easier to recruit new stylists.
REMODELING INCREASES BUSINESS
A general rule-of-thumb is that business will increase by
20% in the first year after remodeling. And, there are tax
advantages. If your old salon equipment is fully depreciated,
you may end up having less deductions and paying more taxes.
Buying or leasing new equipment gives you new tax deductions.
When you combine the increased business with tax advantages,
remodeling may cost less than you think.
WHEN SHOULD YOU REMODEL?
Color and fashion trends change approximately every three to
five years. To keep in step, salons should follow this same
time frame. From a pure business point-of-view, you should
remodel when there's a definite downswing in business or
when new customers are not being generated.
And don't just think of salon remodeling as painting or wallpapering.
You need to keep your salon equipment up-to-date, too. The
many technological improvements constantly being made on
today's sleek, new equipment not only greatly improves a
salon's image, but the productivity of its employees as well.
WHO CAN HELP REMODEL?
By following the tips in the web site, you can do a great
deal of the salon remodeling planning, designing and coordinating
yourself. However, if you're planning salon structural redesign,
it may pay to have professional assistance from an architect
or interior designer.
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